Circle the wagons.
Take no chances.
Wait it out.
All this goes through your mind when you come under attack. Defence is your perfectly natural reaction.
So, when economic downturns attack profit margins, it's no wonder businesses cut spending to compensate.
When those cuts lead to a halt in their advertising, though, that's not defence. That's self-harming.
Because they aren't cutting a cost. They are no longer investing in their future. People don't buy from businesses they aren't aware of.
And what's the point of saving money if you run out of customers?
Before this penny drops with your competitors, you need to get out in front of them and be among the minority who are making hay even when the sun's not shining.
With advertising that builds relationships and keeps you front and centre whenever people are looking to buy what you sell.
Whether it's landing pages or email sequences you need me to write, I don't do gimmicks, formulaic Mogadon or hard-sells so hard that the reader hits 'delete' just to stop the pain.
Instead, I'm the quiet, confident voice that talks to your leads, not at them, with simple, clear copy that sells empathy before it tries to sell anything else. Describing your product or service while gently probing those emotions that turn leads into customers.
So don't just give in to recession. Reach me at pw4b@outlook.com today and let's start talking about how you can chart your way through it.
(To get my thoughts on advertising, and maybe a feel for whether you and I are likely to 'jibe', 'mesh' or 'get along' (depending on your era) visit my blog, Thoughts on Ads. For a weekly update on how the written word can make you money, sign up for In Summary.)
